Following on from its acquisition of Setanta Sports Ireland last year, eir has launched eir Sport and the eir Sport Pack, which is to be offered for free to its 370,000 broadband customers.
The channels that make up the eir Sport Pack are eir Sport 1 and eir Sport 2; BT Sport 1, BT Sport 2, BT Sport Europe and BT Sport ESPN.
eir is promoting the launch of eir Sport on Out of Home in cycle 14, running an extensive campaign on a range of formats that include Adshel, 48, 96 and 240 Sheets, Golden Square, T-Sides, dPods, Metropanel and Commuter Squares. The Outdoor promotion was planned by Vizeum and Source out of home, with creative by DDFH&B.
Unveiling eir Sport at the launch on 5th July, Managing Director of eir’s consumer division, Jon Florsheim, said, “eir Sport is the new name in Irish broadcasting. Last year we introduced a fresh and modern identity to signal our ambition and evolution. Today is the most tangible proof point yet of our transformation as we become a broadcaster, supplying an amazing range of live sport to customers throughout Ireland.”
eir also announced that it has secured a range of additional Irish broadcasting rights to various sporting events, including all the Republic of Ireland rights to the 2019 Rugby World Cup and 2017 Women’s Rugby World Cup