Moy Park continued as an official sponsor of the Dubai Duty Free Irish Open, which took place at the world renowned K Club in Kildare from May 19-22. This was the fifth year that Moy Park had been an Official Sponsor and at this year’s tournament it showcased its products in the Moy Park food court at the Championship village food pavilion.
To promote Moy Park’s partnership with the Irish Open, an OOH campaign planned by AV Browne and Source out of home ran in cycle 10 that used the copyline ‘Goodness fuels greatness’. Live on Metropoles and Super Rears, the Outdoor promotion also included tactical advertising such as Mobile 48 Sheets, 48 Sheet Premiere on the Naas road and Airport Backlits, ideal formats for reaching potential attendees to the Irish Open.
The creative in the posters featured Moy Park products with the K Club grounds in the background. The Irish Open trophy is also included in the creative and placed next to the Moy Park products, further strengthening the brands association with goodness – the hashtag for the campaign itself was #sharethegoodness.
Alan Gibson, Moy Park’s UK and Ireland Director, said: “As one of Ireland’s largest companies and the country’s number one poultry brand, we are delighted to continue to grow and develop our partnership with the Dubai Duty Free Irish Open – one of the world’s most iconic sporting events.”
James Finnigan, Commercial Director of the Irish Open, said: “The European Tour is delighted to secure the continued commitment of Moy Park for this year’s Dubai Duty Free Irish Open at the K Club. We are excited to be working with one of Ireland’s biggest companies who will actively promote their involvement in the championship via a number of consumer promotions. We thank Moy Park for their continued support of the Dubai Duty Free Irish Open and the European Tour.”