Coeliac Awareness Week takes place between May 9th – 15th. To coincide with this, Nestlé Cereals are promoting their range of gluten-free cereals on Dunnes Stores Store Points. Coeliac disease is a lifelong autoimmune disease caused by a reaction to gluten in a person’s diet. Approximately 1 in 100 people have the condition and are required to tailor their diet accordingly. The Source out of home and Mindshare planned campaign appeared on Store Points in Dunnes Stores outlets around the country including in Dublin, Cork, Limerick, Galway and Waterford.
Store Points are located at the entrance to the supermarket and are ideal for influencing last minute decision making among shoppers. They are therefore highly popular among grocery and FMCG brands sold in supermarkets. Advertisers often complement this format with other point of purchase options such as POPAds, Trolley Bays and Purchase Points. Our 2016 Planning Guide features all POP advertising opportunities. Please contact us for a copy.