IKEA’s latest advertising campaign continues with the theme of ‘the wonderful everyday’ and as part of its Digital OOH promotion, IKEA is giving the public an insight into what the wonderful everyday means for its employees.
Running on Transvision, dPods and CineDs, the IKEA campaign includes some of its staff’s ideal everyday moments. For example, Carla who works in the Living Room Department in IKEA Dublin, says that her wonderful everyday moment is “Singing to the radio every morning”, while Rosa from IKEA Food says that “Watching a film with my daughter and eating sweets in our Pjs” is her wonderful everyday.
The simple creative from Mother London strongly stands out on OOH and these small insights into the lives of IKEA’s employees creates an emotional element in the brand’s advertising and also ties in with the theme of its new TV advert. Created by Mother London and shot by Glue Society’s Gary Freedman, the 90-second spot takes viewers on a journey through a couple’s life together, highlighting how events that might be ordinary – painting your first home, playing tennis in the back garden – can become epic when life is good.
IKEA’s OOH campaign was planned by Vizeum and Source out of home and Reverse Graffiti was also included in the Outdoor promotion.