Sunday 24th April 2016 was Census Night. The census is a detailed account of everybody who is in the country on census night and everybody in Ireland was required to enter their details on a census form.
The importance of the census is that it accounts for everybody in the country no matter where they are. The results provide invaluable information on not only population size for the country as a whole, but also about the make-up of the population of towns, villages, and other small areas across the country.
To promote awareness of the upcoming census, the Central Statistics Office ran a heavyweight advertising campaign across TV, Radio and Outdoor. Planned by Starcom and Source out of home, the OOH promotion included 48 Sheets, 6 Sheets, City Impacts, T-Sides, Lower Rears and Dart Cards. The creative by Publicis encouraged passers-by to ‘make your mark’ in the 2016 census.