Carlsberg gave Irish football fans the chance to win tickets to Ireland matches in the 2016 UEFA European Championship.
People could enter to win tickets through Carlsberg’s Facebook page and to promote the competition Carlsberg ran on Out of Home. Planned by Carat and Source out of home, the OOH promotion was live on 48 and 96 Sheets, Adshel, T-Sides and Metropoles. The striking creative from Irish International included a hand painted green clutching Euro 2016 tickets, with a sea of Irish fans, aka the Green Army, in the background.
For your chance to join the Green Army at Euro 2016, visit Carlsberg’s Facebook page.