Samsung are promoting the launch of its new smartphone, the Galaxy S7 and S7 Edge on OOH in cycle 7.
Samsung are describing the Galaxy S7 and S7 Edge as the best yet, featuring big screens with incredibly slim designs. It is the first smartphone with dual-pixel technology and is powered by the latest Android Marshmallow OS. These, along with several other top of the line features is why Samsung has included the copyline ‘Rethink what a phone can do’ in its marketing promotion of the Galaxy S7 and S7 Edge.
Planned Starcom and Source out of home, the Samsung’s extensive OOH campaign includes 96 and 48 Sheets, Metropoles, Metropanels, Adshel, dPods, Capital T-Sides and the Green Screen. Certain formats in the campaign also included a call to action for potential consumers to visit their local Samsung Store, where they could buy the Galaxy S7 or S7 Edge.