Mr Tayto’s ‘More than just a crisp’ campaign returns to OOH

Mr Tayto 2016

Following on from its success last year, Mr Tayto is back on OOH with the ‘More than just a crisp’ campaign.

Planned by Vizeum and Source out of home, the campaign is running alongside Tayto Crisps’ TV advert and shows Mr Tayto helping people during potentially mortifying situations, such as fashion disasters and losing your dignity on social media.

The humorous creative from Publicis certainly shows Mr Tayto to be more than just a crisp and enables the brand to target a market that are not their typical audience; people aged 18-24. The OOH campaign includes a variety of retail formats such as Trolley Bays, SuperValu Screens, Retail Adtowers, Purchase Points and Citybox as well as Large Format (48 Sheet and 48 Sheet Premiere) and Transport (Super Rear).

April 5, 2016
Posted in: Recent Campaigns
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