Carlsberg gave Irish football fans the chance to win tickets to Ireland matches in the 2016 UEFA European Championship.
People could enter to win tickets through Carlsberg’s Facebook page and to promote the competition Carlsberg ran on Out of Home. Planned by Carat and Source out of home, the OOH promotion was live on 48 and 96 Sheets, Adshel, T-Sides and Metropoles. The striking creative from Irish International included a hand painted green clutching Euro 2016 tickets, with a sea of Irish fans, aka the Green Army, in the background.
For your chance to join the Green Army at Euro 2016, visit Carlsberg’s Facebook page.
Sunday 24th April 2016 was Census Night. The census is a detailed account of everybody who is in the country on census night and everybody in Ireland was required to enter their details on a census form.
The importance of the census is that it accounts for everybody in the country no matter where they are. The results provide invaluable information on not only population size for the country as a whole, but also about the make-up of the population of towns, villages, and other small areas across the country.
To promote awareness of the upcoming census, the Central Statistics Office ran a heavyweight advertising campaign across TV, Radio and Outdoor. Planned by Starcom and Source out of home, the OOH promotion included 48 Sheets, 6 Sheets, City Impacts, T-Sides, Lower Rears and Dart Cards. The creative by Publicis encouraged passers-by to ‘make your mark’ in the 2016 census.
Pictured L-R: Ciara Brennan, Senior Account Executive and Aoife Dempsey, Account Manager, Source out of home
Aoife Dempsey and Ciara Brennan have been promoted to Account Manager and Senior Account Executive respectively.
Aoife joined Source out of home in 2012 and has developed a great amount of experience in her roles so far, working across such accounts as Nestlé, Kerry Group and IKEA. Aoife’s professionalism, diligence and enthusiasm will bring a huge amount to her role as Account Manager.
Ciara began working in Source out of home in 2014 and has been an excellent addition to the team. Ciara’s accounts include McDonald’s and KBC and Ciara has impressed greatly with her work ethic and the ease with how she has taken on more responsibility, which will further increase in her role as Senior Account Executive.
Congratulations to both Aoife and Ciara, both integral members of the Source out of home team.
Samsung are promoting the launch of its new smartphone, the Galaxy S7 and S7 Edge on OOH in cycle 7.
Samsung are describing the Galaxy S7 and S7 Edge as the best yet, featuring big screens with incredibly slim designs. It is the first smartphone with dual-pixel technology and is powered by the latest Android Marshmallow OS. These, along with several other top of the line features is why Samsung has included the copyline ‘Rethink what a phone can do’ in its marketing promotion of the Galaxy S7 and S7 Edge.
Planned Starcom and Source out of home, the Samsung’s extensive OOH campaign includes 96 and 48 Sheets, Metropoles, Metropanels, Adshel, dPods, Capital T-Sides and the Green Screen. Certain formats in the campaign also included a call to action for potential consumers to visit their local Samsung Store, where they could buy the Galaxy S7 or S7 Edge.
Following on from its success last year, Mr Tayto is back on OOH with the ‘More than just a crisp’ campaign.
Planned by Vizeum and Source out of home, the campaign is running alongside Tayto Crisps’ TV advert and shows Mr Tayto helping people during potentially mortifying situations, such as fashion disasters and losing your dignity on social media.
The humorous creative from Publicis certainly shows Mr Tayto to be more than just a crisp and enables the brand to target a market that are not their typical audience; people aged 18-24. The OOH campaign includes a variety of retail formats such as Trolley Bays, SuperValu Screens, Retail Adtowers, Purchase Points and Citybox as well as Large Format (48 Sheet and 48 Sheet Premiere) and Transport (Super Rear).