Toyota is promoting its Big Dublin Deal on Out of Home in cycle 3, highlighting the great special offers that are currently available to new buyers of Toyota vehicles.
Planned by Javelin and Source out of home, Toyota’s campaign is running on Golden Squares, Metropoles, Commuter Squares, Adshel and Transvision Screens. The campaign creative details to potential consumers what offers they are entitled to if they buy a Toyota – they can get up to €3,000 Trade in Allowance, three years free servicing and free upgrade packs.
As the campaign advertised a Dublin deal the campaign only ran in the capital, targeting potential consumers in Dublin that were able to avail of deal.
Recent research by PML Group revealed that 28% Dubliners intend to buy a car in 2016, with 10% planning to buy a brand new car while 18% will look to the used car market. A full gender and age breakdown is available from PML Group.