Nestlé’s SMA® Follow-On Milk, now SMA® PRO Follow-On Milk, made its debut on OOH in cycle 3, advertising its new advanced formula.
SMA® PRO Follow-On Milk is designed to complement the weaning diet, suitable for babies aged 6-12 months. Its most advanced formula yet, SMA® PRO Follow-On Milk is made with an exclusive protein process with SMA Nutrition’s unique quality protein technology.
Running on 6 Sheets, the OOH campaign was able to target potential consumers in such locations as shopping centres and convenience stores.
This OOH campaign was planned by Maxus Global and Source out of home.