Pictured at the McDonald’s interactive special are Chris Collins (Clear Channel), Ciara Baker (Mediaworks), Orlagh Keane (Source out of home), Shireen McDonagh (Cawley Nea\TBWA), Pat Cassidy (PML Group) and Lara Walsh (Cawley Nea\TBWA)
Following from its success last year, McDonald’s have brought back Free Breakfast Friday! Today, 26th February, customers in McDonald’s will get a Sausage and Egg McMuffin or Bacon and Egg McMuffin for free until 10am.
As part of its promotion of Free Breakfast Friday (FBF), McDonald’s have run strong OOH campaign. Planned by Mediaworks and Source out of home, with creative by Cawley Nea\TBWA, the FBF campaign is running primarily on 6 Sheets but also includes a key 48 Sheet Première site in Ranelagh and an interactive special build on a bus shelter at South Great Georges St. The interactive bus shelter includes a digital screen that takes a picture of a person when the stand facing the 6 Sheet panel and superimposes your face on a person dancing.
McDonald’s OOH campaign for FBF also included a change in design mid-cycle. At the beginning of cycle 4 McDonald’s advertised on 48 Sheet Première that it uses 100% Irish free-range eggs in its breakfast menu every morning. On Monday 22nd February this design was changed to promote FBF. Creative on Adshel was also changed today, the day of Free Breakfast Friday, to further highlight to potential consumers that FBF is today.
Head on down to McDonald’s this morning for your free breakfast this Friday!
Nestlé’s SMA® Follow-On Milk, now SMA® PRO Follow-On Milk, made its debut on OOH in cycle 3, advertising its new advanced formula.
SMA® PRO Follow-On Milk is designed to complement the weaning diet, suitable for babies aged 6-12 months. Its most advanced formula yet, SMA® PRO Follow-On Milk is made with an exclusive protein process with SMA Nutrition’s unique quality protein technology.
Running on 6 Sheets, the OOH campaign was able to target potential consumers in such locations as shopping centres and convenience stores.
This OOH campaign was planned by Maxus Global and Source out of home.
Toyota is promoting its Big Dublin Deal on Out of Home in cycle 3, highlighting the great special offers that are currently available to new buyers of Toyota vehicles.
Planned by Javelin and Source out of home, Toyota’s campaign is running on Golden Squares, Metropoles, Commuter Squares, Adshel and Transvision Screens. The campaign creative details to potential consumers what offers they are entitled to if they buy a Toyota – they can get up to €3,000 Trade in Allowance, three years free servicing and free upgrade packs.
As the campaign advertised a Dublin deal the campaign only ran in the capital, targeting potential consumers in Dublin that were able to avail of deal.
Recent research by PML Group revealed that 28% Dubliners intend to buy a car in 2016, with 10% planning to buy a brand new car while 18% will look to the used car market. A full gender and age breakdown is available from PML Group.