Capital T-Sides – new format

Capital T mcdPlease note this is a mocked up design for illustrative purposes only

New format offering from Exterion Media acts as a genuine moving billboard.

Reach Dubliners on the high street and beyond.

Available from Cycle 2 2016 (Jan 18th)

Universe of 50 – 2 packs of 25.

Media Rate Card: €775 per Bus per cycle.

Production: €300 net per Bus through Exterion Media

Minimum booking is for two cycles.


For bookings or further information please contact your Source representative.

December 9, 2015
Posted in: OOH News
Carlsberg – probably the best lager this Christmas

Carlsberg Christmas 2015

Carlsberg are running an inventive OOH campaign in the build up to Christmas. Planned by Carat and Source out of home, a variety of Outdoor specials have been incorporated into the campaign, with illumination being a key element of several innovative formats.

Illuminated 48 Sheet special builds are running across Dublin, Cork and Belfast. The Carlsberg pint is a 2D build on the posters, hailo lit from the behind, and its logo is in cold cathode. The Carlsberg hop leaf is also lit up on the creative, which is decorated around the poster so as to look like Christmas tree lights.

Carlsberg are also running 6 Sheet animated transparent screens on Adshel in two key Dublin locations. The 6 Sheet specials use dynamic content and are the first of its kind on Outdoor, as the installation has been reworked from an in-bar format and tailored to suit the Out of Home environment.

MetroGlo was also incorporated into the Metropoles that Carlsberg has included in its campaign. A combination of special poster materials used with backlit technology, MetroGlo gives certain sections of the poster added impact by appearing to glow more intensely than the remainder of the poster.

As well as innovative formats, Carlsberg are also running on traditional sites that include 48 Sheets, Adshel, Golden Squares, T-Sides and A1 units in-bar.

Eclipse Media worked on the 48 Sheet special builds, while Focal Media worked on the transparent specials on Adshel. A video of the 6 Sheet special is below:

December 8, 2015
Posted in: Innovation @
A Lidl Bit of Christmas


Family is front and centre of the Lidl Christmas campaign on OOH in cycle 25. The enticing concept of sharing treats with loved ones over the festive period is conveyed via a wide variety of OOH formats. Large format, in the shape of 48 Sheets, Europanels, Metropoles and Commuter Squares are joined by transport formats including City Impacts and Luas internals while AdTalk and Adshel add further roadside elements.

The campaign is planned by Mediaworks and Source out of home with creative by Chemistry.

December 7, 2015
Posted in: Recent Campaigns
Alex and Ani want to inspire this Christmas

Alex&Ani Christmas 2015

Alex and Ani, known for creating jewellery with inspiring and positive meanings, are running an OOH campaign in cycle 25 using motivational messages in the creative to share some positivity this festive season.

Planned by Mediaworks and Source out of home, Alexi and Ani are running on 48 Sheets, Golden Squares and Adshel. The creative, which was looked after by Publicis Engage, includes a single shot of a variety of people, who are all quoted with an inspiring or positive message, such as “It’s important to stay present, that is real courage” and “What’s for you won’t pass you”.

Continuing with a positive theme on Outdoor, Alex and Ani are also running a bus shelter dispenser special on Leeson Street, which dispenses Christmas cards. There are four different designs and each one contains a positive message similar to what appears on OOH.

December 2, 2015
Posted in: Innovation @
Tags: ,
Luas Advertising Update

Please note that the Board of Transport Infrastructure Ireland have adopted a new advertising policy which prohibits the acceptance of Luas advertising bookings which relate to any election or political party, any political association, any politically supportive individuals or groups, any political candidate, any local, national or EU election or any candidate for any election, or any referendum.

This restriction does not apply to messages from a public authority, such as campaigns relating to road safety by the Road Safety Authority or advertisements relating to a referendum by the Referendum Commission or campaigns relating to food safety by the Department of Health/ Food Safety Authority.

December 2, 2015
Posted in: Uncategorized
Make Christmas with Dunnes Stores

Dunnes Make Christmas 2015

Dunnes Stores’ ‘Make Christmas’ campaign has returned to OOH for 2015, advertising the great range of designers available at Dunnes.

The poster creative shows models in a variety of designer clothing such as Lennon Courtney, Paul Galvin, Paul Costelloe and Dunnes’ in house brand, Savida.

Carat and Source out of home planned Dunnes’ Christmas promotion on Outdoor and it is running across Adshel and 48 Sheets; Cawley Nea\TBWA were behind the creative.

December 1, 2015
Posted in: Recent Campaigns
Tags: , ,
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