LUAS Cross City campaign

LUAS Cross City Xmas

Construction works for the LUAS cross city are well underway and in the build up to Christmas, a time when Dublin City is filled with festivities and shopping, RPA are running an OOH campaign to highlight that its business as usual while the LUAS cross city works continue over the festive season.

The LUAS OOH advertising includes a very festive message, with the creative showing the merging of the Green and Red LUAS Lines in the shape of Christmas trees. An illuminated special on Macken Street was included in the campaign, with the LUAS Christmas trees lighting up the street and strengthen the message of this campaign: that Dublin City Centre is magical at Christmas.

Starcom and Source out of home worked on the media planning for the LUAS Outdoor promotion and Focus Advertising were behind the creative.

November 24, 2015
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