Pictured above is Meteor’s ‘sandman’ special build, running on JCDecaux’s Luas Column at Heuston Station
Meteor’s dastardly Christmas advertising character, Nicholas St Wenceslas, has returned this festive season.
The character, dreamed up by Rothco last Christmas for Meteor, has been renewed and refreshed after its popularity last year.
This year, the king of cutting corners has moved his headquarters to the tropical, tax-neutral Christmas Isles.
“We wanted to really bring Nicholas back with a twist. With his new location now in the tropical tax haven Christmas Isles, using those visuals will cut through the normal wintery vignettes that you see at this time of the year,” said Maeve O’Malley, director of Meteor.
Planned by Vizeum and Source out of home, the OOH element of the Christmas Ltd campaign is running on 96 and 49 Sheets, Golden Squares, Adshel, Metropole, Luas Columns, T-Sides and City Impacts.
A special build is also included in the campaign, in the form of a ‘sandman’ built on top of a Wrapped Luas Column. In true Nicholas St Wenceslas style, Christmas Ltd have cut corners with its snowman as it has been made with sand rather than snow, which is much more widely available on the Sunny Christmas Isles!
Eclipse Media installed the snowman special build.