Pixar and Disney’s latest film, The Good Dinosaur, will be released on 27th November. In the build up to the launch of the latest Disney production, OMD and Source out of home planned a strong OOH promotion.
The Outdoor campaign for The Good Dinosaur is running on Eco Cabs, Adshel, Airport Backlit and Airport Digital screens.
The Good Dinosaur is set in an alternate timeline in which Earth was never hit by an asteroid and dinosaurs never became extinct. The film tells the story of a young Apatosaurus named Arlo, who one day falls into a river and gets knocked out by a rock, finding himself far away from his home. While trying to find a way back to the Clawed-Tooth Mountains, Arlo befriends a human caveboy that he names Spot.
The OOH campaign launched on 2nd November. With Dublin Web Summit taking place this week and Ed Catmull, President of Pixar Animation Studios, speaking at the event, The Good Dinosaur is running on formats that are targeted to summit-goers. Branded Eco Cabs will be running at the Web Summit over the three days it is on and with thousands of people arriving into Dublin this week, the airport formats will reach a significant number of people who are attending the summit.