Bond is back


Bond is back! The MI6 agent has hit cinemas nationwide in the highly anticipated new release from Sony Pictures, Spectre.

A cryptic message from the past leads James Bond (Daniel Craig) to Mexico City and Rome, where he meets the beautiful widow (Monica Bellucci) of an infamous criminal. After infiltrating a secret meeting, 007 uncovers the existence of the sinister organisation SPECTRE. Needing the help of the daughter of an old nemesis (Léa Seydoux), he embarks on a mission to find her. As Bond ventures toward the heart of SPECTRE, he discovers a chilling connection between himself and the enemy (Christoph Waltz) he seeks.

Following on from the success of Skyfall in 2012, which was the biggest movie in the Republic of Ireland that year, Spectre is expected to be another big blockbuster for the Bond franchise.

In the build up to the film’s release on 26th October, Sony ran a strong Outdoor promotion. Formats used in the campaign include 96 Sheets, T-Sides, MegaSquares, Adshel and the Green Screen. Planned by OMD and Source out of home a light projection special also ran on Bolands Mills on Friday 23rd October.

This innovative OOH special strongly stood out to passers-by on a busy Friday night of the October bank holiday weekend, creating an added impact for Spectre’s Outdoor promotion.

October 27, 2015
Posted in: Innovation @
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