Fresh from their success at the recent Outdoor Awards, McDonald’s have again teamed up with Mediaworks and Source out of home to create interesting and relevant OOH advertising. The latest promotion includes a media first on OOH in Ireland with digital dPods changing copy on a daily basis to highlight the restaurant’s ‘wrap of the day’. Seven different varieties are appearing on consecutive days in rail stations in Dublin.
This is an excellent example of using digital OOH media as it was intended – in a simple and subtle way. Along with this media innovation comes strong and simple creative that attracts attention and shows the product at its most appealing.
Traditional OOH media also features in the campaign in the shape of 6 Sheets, A2 Commuter panels, Forward Stems, AdTalk Phone Kiosks and Commuter Squares.