Pictured bottom left posting a 48 Sheet poster for Irish Life are Karl Symes (Irish Life), Gemma Corbett (Mediaworks) and Ciara Brennan (Source out of home)
Following on from the success of its rebrand campaign in 2014, Irish Life has returned to OOH with its ‘We know Irish life’ campaign.
Last year Irish Life announced research findings at the launch of its new brand campaign, which celebrated 75 years in business and featured 75 humorous and insightful facts that struck a chord with generations of people living in Ireland. One of the most popular facts in the campaign was that Irish people are happiest from age 60, and this is the fact that is leading Irish Life’s 2015 campaign.
Karl Symes, Head of Marketing Communications at Irish Life, said: “By using a range of outdoor formats at this key time of year, we have a very effective way to raise awareness of Irish Life MAPS – our hugely successful range of pension funds – and support our other media activities to drive traffic to our website and financial advisers.”
Planned by Mediaworks and Source out of home, the campaign is running on 48 Sheets, Metropoles, Commuter Squares and Europanels. DDFH&B worked on the creative for this campaign.