After the initial rebrand aimed at informing households and domestic customers, eir have now turned their attention to the business community with a new OOH campaign targeting business customers. The emphasis of the campaign is on ‘difference’ and relates messages about landline, broadband and mobile to its target audience.
The campaign, created by DDFH&B with OOH planning by Vizeum and Source out of home is running on a wide range of roadside and transport formats including 48 Sheets, Metropoles, Adshel, Commuter Squares, Commuter dPods, Luas Columns, TransVision and internal Luas panels.
JCDecaux’s new Première large format sites were launched in cycle 22. The high quality back lit units have replaced a number of 48 Sheet and 96 Sheet prismatic sites at various locations around Dublin. The improvement of existing OOH inventory has been an issue of huge importance to PML Group in recent years and as part of that process PML Group consulted with media and advertising agencies, as well as key advertisers, to gain further understanding of industry stakeholders’ opinions on OOH media. Key points emerging from the consultation included the need for ongoing investment in OOH and improved quality of displays. The recommendations were welcomed by JCDecaux and have become key drivers in the formulation of JCDecaux’s large format development programme.
Among the first advertisers on the new sites are AIB and Smirnoff.
Discussing the launch of Première sites, Tony O’Flanagan, Marketing Director at JCDecaux, said “Introducing Première to the market is a significant investment for JCDecaux and we are committed to improving the quality of our billboard portfolio to ensure that large format Out of Home remains a very relevant choice for advertisers in the years ahead.”
Smirnoff’s ‘We’re Open’ campaign has returned to OOH in time for Halloween, with a variety of clever creative included on the poster designs.
Planned by Carat and Source out of home, the OOH campaign is running on 48 and 6 Sheets, Golden Squares and dPods. The creative is very effective through its use of several clever copy lines. One copy line includes text in the Irish language (‘Oscailte? Tá’) which emphasises the Irishness of the campaign and another incorporates the upcoming spooky season (‘Halloween frights or cultured nights.’). This variety in the creative further highlights the inclusivity of Smirnoff Vodka as it positions itself as the ideal drink for every person and every occasion.
UV Specials were also used in the nationwide OOH promotion for Smirnoff, with three running in prime Dublin locations and one in Cork city. The UV posters were a strong and impactful addition to Smirnoff’s latest ‘We’re Open’ promotion, lighting up the streets in the evenings and through the night.
Bond is back! The MI6 agent has hit cinemas nationwide in the highly anticipated new release from Sony Pictures, Spectre.
A cryptic message from the past leads James Bond (Daniel Craig) to Mexico City and Rome, where he meets the beautiful widow (Monica Bellucci) of an infamous criminal. After infiltrating a secret meeting, 007 uncovers the existence of the sinister organisation SPECTRE. Needing the help of the daughter of an old nemesis (Léa Seydoux), he embarks on a mission to find her. As Bond ventures toward the heart of SPECTRE, he discovers a chilling connection between himself and the enemy (Christoph Waltz) he seeks.
Following on from the success of Skyfall in 2012, which was the biggest movie in the Republic of Ireland that year, Spectre is expected to be another big blockbuster for the Bond franchise.
In the build up to the film’s release on 26th October, Sony ran a strong Outdoor promotion. Formats used in the campaign include 96 Sheets, T-Sides, MegaSquares, Adshel and the Green Screen. Planned by OMD and Source out of home a light projection special also ran on Bolands Mills on Friday 23rd October.
This innovative OOH special strongly stood out to passers-by on a busy Friday night of the October bank holiday weekend, creating an added impact for Spectre’s Outdoor promotion.
Dunnes Stores has re-launched its Womenswear section in Stephen’s Green Shopping Centre, which it is describing as a ‘stunning new shopping experience’.
To highlight the store’s re-launch, Dunnes ran an Outdoor promotion on Metropanels and on iVision units within the shopping centre, encouraging passers-by and shoppers to check out the refurbished Dunnes Stores.
The OOH poster design for Dunnes focuses on the Womenswear section and includes Irish designers whose clothes are sold in the store, such as Paul Costello and Sonya Lennon and Brendan Courtney, whose label Lennon Courtney is the latest Irish fashion brand to be added to the designer line-up at Dunnes Stores.
Carat and Source out of home planned the Outdoor campaign for Dunnes Stores.
Fresh from their success at the recent Outdoor Awards, McDonald’s have again teamed up with Mediaworks and Source out of home to create interesting and relevant OOH advertising. The latest promotion includes a media first on OOH in Ireland with digital dPods changing copy on a daily basis to highlight the restaurant’s ‘wrap of the day’. Seven different varieties are appearing on consecutive days in rail stations in Dublin.
This is an excellent example of using digital OOH media as it was intended – in a simple and subtle way. Along with this media innovation comes strong and simple creative that attracts attention and shows the product at its most appealing.
Traditional OOH media also features in the campaign in the shape of 6 Sheets, A2 Commuter panels, Forward Stems, AdTalk Phone Kiosks and Commuter Squares.
Pictured top left, from L-R: Aoife Dempsey (Source out of home), Niamh O’Dea (Largo Foods), Liam Corbett (Vizeum) and Caroline Shesgreen (Vizeum)
Hula Hoops celebrated World Hoop Day on Saturday 3rd October, and incorporated its ‘Fun Never Grows Up’ campaign into the celebration.
A Hoop Stall, equipped with Hula Hoop girls, was at the Square Tallaght on Saturday 3rd October and prizes were up for grabs on the day. As well as the special stall for World Hoop Day, Hula Hoops are running a domination of the escalator panels at The Square and a giant Floor Graphic has also been placed on the ground floor of the shopping centre, further exposing consumers to Hula Hoop’s belief that ‘Fun Never Grows Up’.
Planned by Vizeum and Source out of home, Hula Hoops OOH campaign is currently running on 6 Sheets, Cityboxes, dPods, POPAds, Digi Tower, Retailer Adtower, Store Points, and SuperValu Screens.
Pictured bottom left posting a 48 Sheet poster for Irish Life are Karl Symes (Irish Life), Gemma Corbett (Mediaworks) and Ciara Brennan (Source out of home)
Following on from the success of its rebrand campaign in 2014, Irish Life has returned to OOH with its ‘We know Irish life’ campaign.
Last year Irish Life announced research findings at the launch of its new brand campaign, which celebrated 75 years in business and featured 75 humorous and insightful facts that struck a chord with generations of people living in Ireland. One of the most popular facts in the campaign was that Irish people are happiest from age 60, and this is the fact that is leading Irish Life’s 2015 campaign.
Karl Symes, Head of Marketing Communications at Irish Life, said: “By using a range of outdoor formats at this key time of year, we have a very effective way to raise awareness of Irish Life MAPS – our hugely successful range of pension funds – and support our other media activities to drive traffic to our website and financial advisers.”
Planned by Mediaworks and Source out of home, the campaign is running on 48 Sheets, Metropoles, Commuter Squares and Europanels. DDFH&B worked on the creative for this campaign.