Click on the image to view The Martian trailer
20th Century Fox’s newest outer space adventure, The Martian, is being promoted on OOH in advance of its opening in Irish cinemas on 30th September.
Directed by Ridley Scott, The Martian stars Matt Damon as Mark Watney, an astronaut presumed dead and left stranded on Mars after a human mission goes awry. Upon discovering Watney’s signal that he is still alive, NASA, scientists all around Earth and his crew members collaborate to find a way to rescue him.
Planned by Vizeum and Source out of home, the outdoor campaign for The Martian is running on Adshel, Super Rears and Transvision screens. The posters by Publicis feature the reddish hue that is so memorable by the image transmissions of the Mars Exploration Rovers.
OOH is a key advertising medium for The Martian campaign, as it is ideal for reaching The Martian’s target audience. TGI research indicates that bus externals are very strong OOH formats for targeting younger audiences, particularly males and females aged 15-24. Recent research reveals that 62% of Dubliners aged 20-24 have noticed advertising on the outside of a bus in the past week.