The National Lottery has made a series of changes to the Lotto, aiming to make it more exciting and engaging to players. These changes, which include adding two numbers to the current Lotto matrix, creating Lotto 6/47 (currently Lotto 6/45) were in effect for players in retail stores from Thursday 3rd September. The first Lotto draw under the new matrix took place on Saturday 5th September 2015.
Under the changes, the prize structures across Lotto, Lotto Plus and Lotto 54321 have been significantly enhanced, with the odds of winning greatly improved from 1:42 to 1:29.
To celebrate its bigger, better prize offering, the National Lottery is running an extensive out of home campaign. Planned by Starcom and Source out of home, with creative by DDFH&B, the Bigger Better Lotto promotion is running on a wide range of outdoor formats, including 48 and 96 Sheets, a 240 Sheet special, Metropoles, Commuter Squares, the Green Screen, Transvision and banner specials at Heuston Station.
A variety of creative is used on the posters in this campaign, all centring around the theme of ‘Bigger Better Dreams’ if customers play the new Bigger Better Lotto. So have you got big dreams? Time to make them bigger with the National Lottery!