Two paws up for Purina Bakers’ new campaign

IMG_2395-APPROVED-WEBPictured left to right are Vivien Storan (Mindshare), Tara Duggan (Nestlé), Aoife Dempsey (Source out of home), Laura Hendrick (Clear Channel) and Pat Cassidy (PML Group)

Nestlé is promoting its dog food range, Purina Bakers, in cycle 19 with a vibrant and innovative OOH campaign.

Planned by Source out of home and Mindshare, Purina Bakers is running on Adshel and Adshel Wraps, Supersides and POPAds. Nestlé have also included a dispenser special in the campaign, which was installed by Eclipse Media and is running in Clontarf, targeting a popular area for dog-walkers.

The poster creative, by McCann Blue, encourages passers-by to ‘press your paw’ on the poster to receive a sample packet of Bakers Sizzlers, a bacon flavoured dog treat that contains antioxidants and vitamins to reinforce dogs’ immune systems, as well as Omega 3 & 6 oils for a luxuriant coat.

The Sizzlers were a very popular treat (among the dogs, that is!) at a photoshoot that took place this week to mark the launch of Purina Bakers’ OOH campaign, with the dogs kindly provided by the DSPCA.

So what are you waiting for? Go get your paws on doggylicious Bakers!

September 9, 2015
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