Click on the image to view The Martian trailer
20th Century Fox’s newest outer space adventure, The Martian, is being promoted on OOH in advance of its opening in Irish cinemas on 30th September.
Directed by Ridley Scott, The Martian stars Matt Damon as Mark Watney, an astronaut presumed dead and left stranded on Mars after a human mission goes awry. Upon discovering Watney’s signal that he is still alive, NASA, scientists all around Earth and his crew members collaborate to find a way to rescue him.
Planned by Vizeum and Source out of home, the outdoor campaign for The Martian is running on Adshel, Super Rears and Transvision screens. The posters by Publicis feature the reddish hue that is so memorable by the image transmissions of the Mars Exploration Rovers.
OOH is a key advertising medium for The Martian campaign, as it is ideal for reaching The Martian’s target audience. TGI research indicates that bus externals are very strong OOH formats for targeting younger audiences, particularly males and females aged 15-24. Recent research reveals that 62% of Dubliners aged 20-24 have noticed advertising on the outside of a bus in the past week.
eircom has today launched its rebrand campaign on out of home. The company’s new name, eir, was announced today as it rebrands its services.
The rebrand has been supported by strong outdoor activations, with a tease and reveal campaign running in cycle 19. Planned by Vizeum and Source out of home, the OOH campaign is running on Commuter Squares, Luas Columns, 6 and 48 Sheets and special banners.
The creative by DDFH&B includes a variety of images of people outdoors and in their homes, with the only text on the ads being such copy lines as ‘We are TV’, ‘We are Broadband’ and ‘We are 4G’, conveying the idea that eir is the ideal broadband telecommunications company, allowing customers access to broadband, 4G, etc. anywhere, anytime.
Following the official announcement that eircom has rebranded to eir, the outdoor campaign was today reposted to include the name ‘eir’ on poster designs.
Its chief executive, Richard Moat, said the “imminent” name change was part of a plan to reposition eir’s offering as “more contemporary”.
“The decision to launch a new brand underlines the extent to which the company has evolved our commitment to Ireland and our ambition for the future,” he said.
The National Lottery has made a series of changes to the Lotto, aiming to make it more exciting and engaging to players. These changes, which include adding two numbers to the current Lotto matrix, creating Lotto 6/47 (currently Lotto 6/45) were in effect for players in retail stores from Thursday 3rd September. The first Lotto draw under the new matrix took place on Saturday 5th September 2015.
Under the changes, the prize structures across Lotto, Lotto Plus and Lotto 54321 have been significantly enhanced, with the odds of winning greatly improved from 1:42 to 1:29.
To celebrate its bigger, better prize offering, the National Lottery is running an extensive out of home campaign. Planned by Starcom and Source out of home, with creative by DDFH&B, the Bigger Better Lotto promotion is running on a wide range of outdoor formats, including 48 and 96 Sheets, a 240 Sheet special, Metropoles, Commuter Squares, the Green Screen, Transvision and banner specials at Heuston Station.
A variety of creative is used on the posters in this campaign, all centring around the theme of ‘Bigger Better Dreams’ if customers play the new Bigger Better Lotto. So have you got big dreams? Time to make them bigger with the National Lottery!
With the Rugby World Cup fast approaching, Diageo have launched a new OOH campaign for Guinness Rugby.
Planned by Carat and Source out of home, the campaign is running on Golden Squares, 48 and 6 Sheets and dPods. Two different designs are used on the posters, one focusing on the legs of a rugby player and the other on the rugby player’s face as he prepares for battle on the pitch. These clever designs from Abbott Mead Vickers BBDO also incorporate an image of a pint of Guinness onto the posters through the player’s socks and mouth.
Diageo are also running a video campaign ahead of the Rugby World Cup, celebrating stories of character and integrity from the game. Two ads have been launched that focus on Gareth Thomas and Ashwin Willemse and two short documentaries will also run that explore Thomas and Willemse’s stories in more detail.
“These films perfectly demonstrate the values of integrity and character that are both core to the sport of rugby,” said Nick Britton, marketing manager, Guinness Western Europe. “The courage that Gareth and Ashwin both showed, and the incredible empathy and support they received from their team, are remarkable stories that we are proud to celebrate.”
McDonald’s Ireland recently added a limited, and very Irish, edition to its burger menu – the McMór. For the first time ever a McDonald’s burger will include two national favourites, Ballymaloe Relish and Charleville Cheddar Cheese, combining to give the McMór a truly authentic Irish taste. The McMór will be available in all 88 McDonald’s restaurants across Ireland from Wednesday 2nd September for a six week period only.
Planned by Mediaworks and Source out of home, McDonald’s are running on OOH in cycle 19 to celebrate the launch of the McMór. Formats in the campaign include 48 Sheets, Golden Squares, Metropoles and Adshel. Emphasising the Irishness of McDonald’s new offering, a variety of copylines are used on the posters that refer to habits or appearances that are associated with Irish people. These include ‘So Irish, it claps when the plane lands’ and ‘So Irish, it’s even got freckles’.
Speaking about the launch of the McMór, Roma O’Connor, marketing director, McDonald’s Restaurants of Ireland said the company was delighted to be “collaborating with great Irish producers” and that she is “confident customers will love the taste of the product”.
Pictured left to right are Vivien Storan (Mindshare), Tara Duggan (Nestlé), Aoife Dempsey (Source out of home), Laura Hendrick (Clear Channel) and Pat Cassidy (PML Group)
Nestlé is promoting its dog food range, Purina Bakers, in cycle 19 with a vibrant and innovative OOH campaign.
Planned by Source out of home and Mindshare, Purina Bakers is running on Adshel and Adshel Wraps, Supersides and POPAds. Nestlé have also included a dispenser special in the campaign, which was installed by Eclipse Media and is running in Clontarf, targeting a popular area for dog-walkers.
The poster creative, by McCann Blue, encourages passers-by to ‘press your paw’ on the poster to receive a sample packet of Bakers Sizzlers, a bacon flavoured dog treat that contains antioxidants and vitamins to reinforce dogs’ immune systems, as well as Omega 3 & 6 oils for a luxuriant coat.
The Sizzlers were a very popular treat (among the dogs, that is!) at a photoshoot that took place this week to mark the launch of Purina Bakers’ OOH campaign, with the dogs kindly provided by the DSPCA.
So what are you waiting for? Go get your paws on doggylicious Bakers!
KBC is running a nationwide campaign in cycle 18 to promote its ‘Bonanza’ offering for potential KBC customers, who are privy to a variety of special offers including special current account packages and discount rates on mortgages.
Planned by Mediaworks and Source out of home, KBC’s Bonanza campaign is running on 96 and 48 Sheets, Adshel and bus shelter wraps. KBC are also running a media first domination of A2s on Dublin Bus, which have over 900 buses in operation.
The creative by KesselsKramer for KBC’s campaign is styled similarly to advertising for supermarkets, with ‘Bonanza’ and ‘special offers’ clearly standing out on the posters in a colourful and eye-catching design. Examples of special offers available to KBC customers are also included on one of the creative designs and have been positioned to form the contents of a shopping trolley on the posters.
Proximity to KBC branches was utilised when planning this campaign, as several posters designs encourage passers-by to visit their closest branch in Main Street Swords, O’Connell Street in Limerick, Eyre Square Centre in Galway, etc.