123.ie has launched its latest campaign on out of home, centring around the idea of reliability.
The ooh element of the campaign is running alongside 123.ie’s TV adverts, one of which focuses on a pair of wellies in a woman’s closet.
Reliable insurance isn’t always your first choice, much like a pair of wellies wouldn’t be your first choice for footwear. But when a rainy day arrives, it’s always good to know you have a pair of wellies ready to go, and insurance that offers you excellent cover.
Planned by Source out of home and Mindshare, 123.ie’s ‘Reliable’ promotion is running on 48 Sheets, Adshel, Metropoles and Air Coach Mega Rears. Boys and Girls worked on the creative for this campaign.
To view the TV advert, click here.