Nature Valley pops up on Luas Column

L-R top left: Grainne Galvin (General Mills), Edelle O’Malley (Universal McCann), Lisa Naughton (JCDecaux) and Pat Cassidy (PML Group). Bottom Right: Fiona Kelly (Source ooh) joins Lisa Naughton and Edelle O’Malley in front of the column wrap and special build.

Nature Valley has popped up on the Luas Column in Stephen’s Green to celebrate the new Nature Valley Popcorn bars, now available in Cranberry & Yoghurt and Peanut & Sunflower Seed flavours.

Nature Valley is launching a range of Popcorn Bars to meet the needs of snackers looking for an alternative tasty treat, at home or on the go.

Planned by Universal McCann and Source out of home, a special build of the Nature Valley Popcorn bar was placed on the wrapped Luas Column. Eclipse Media produced the special build and other formats in this campaign include Luas Tram Sides and Skylines, Trolley Bays and two Mega Rears with a side wrap on Aircoach buses.

Paul White, marketing manager, Nature Valley, commented: “Snacking is becoming more and more important. In fact half of all eating occasions include snacks and this presents a huge opportunity for retailers. Our new range of Popcorn Bars is set to drive incremental snacking sales because it’s bang on-trend and meets the increasing need for delicious snacks that consumers can feel good about.”

July 31, 2015
Posted in: Innovation @
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