Diageo unveiled the latest beer from its growing brood at The Brewers Project earlier this year, Hop House 13. As part of the promotion for its newest release, Diageo are running an innovative ooh campaign, the centrepiece of which is a graffiti special on the Bernard Shaw Pub in Portobello.
Planned by Carat and Source out of home, the graffiti special was created over a few hours on Saturday 11th July. A street artist from HeadCase Marketing spray painted the Hope House 13 logo, as well as the tagline ‘Anything we dream up we get to brew up’.
Other formats included in this campaign were 48 Sheets, Golden Squares, Adshel and A1 units in pubs.
Nick Curtis Davis, head of innovations at Guinness, said “People are interested in beer again and there’s never been a more exciting time to be in beer. The craft beer revolution has washed up on Irish shores and with the launch of Hop House 13 Guinness is proud to be part of this revolution.”
Click here to view a video of the street artist at work on the Hop House 13 graffiti special.