Pictured: Jeanne Coffey, Delite; Ivan Eustace, Starcom; Íde O’Brien, Samsung; Orlagh Keane, Source out of home; and Laura Noble, Clear Channel
It’s a first world problem many are familiar with – being out and about with a dwindling phone battery and nowhere to charge it up.
Last month Samsung provided the solution by turning bus shelters into phone charging units.
The electronics giant teamed up with Starcom, Source out of home, Delite and Clear Channel to install a pad within the six-sheet unit that allowed Samsung phones to be charged wirelessly, as commuters waited for their bus or passers-by took a pit stop on their journey.
The special builds were helping to mark the launch of the Samsung S6 phone.
The five ‘charging’ bus shelters were located around Dublin City and were also NFC enabled to allow the user to obtain additional content about the phone while at the shelter.
“Including outdoor advertising in our Galaxy S6 launch was an appropriate format to communicate with our target audience. Design is a key element of the Galaxy S6, and outdoor above other media can showcase the stunning design of the product,” said Íde O’Brien, marketing manager at Samsung.
“We wanted to create excitement around the launch of the Galaxy S6 and highlight some of the key product features where possible.
“Through the specially constructed installations we emphasised the built-in support for convenient and effortless wireless charging with each build including a wireless charging pad that allows consumers to charge their Galaxy S6 while they wait! Using outdoor also allowed the consumer to interact with the builds via NFC and be in with a chance to win a Galaxy S6.”