The ‘We know Irish Life’ campaign is back on out of home. Following on from the success of the launch of the campaign in October 2014, Irish Life is once again advertising its research into quintessentially Irish facts.
Planned by Mediaworks and Source out of home, the ooh campaign is running on 6 Sheets and digital panels, such as dPods, Totems and iVision. The digital ooh is animated, and includes footage from Irish Life’s new TV advert that focuses on new parents at a hospital holding their baby. The ooh creative then highlights one of the many facts that Irish Life have researched – that 66 percent of us named our baby before they were born. The creative also encourages potential consumers to keep their families protected with Irish Life, ‘Ireland’s number 1 life insurer’.
DDFH&B worked on the creative for this campaign and PML Group’s in house design team, Design+, compiled the digital ooh.