Pictured: Jeanne Coffey, Delite; Ivan Eustace, Starcom; Íde O’Brien, Samsung; Orlagh Keane, Source out of home; and Laura Noble, Clear Channel
It’s a first world problem many are familiar with – being out and about with a dwindling phone battery and nowhere to charge it up.
Last month Samsung provided the solution by turning bus shelters into phone charging units.
The electronics giant teamed up with Starcom, Source out of home, Delite and Clear Channel to install a pad within the six-sheet unit that allowed Samsung phones to be charged wirelessly, as commuters waited for their bus or passers-by took a pit stop on their journey.
The special builds were helping to mark the launch of the Samsung S6 phone.
The five ‘charging’ bus shelters were located around Dublin City and were also NFC enabled to allow the user to obtain additional content about the phone while at the shelter.
“Including outdoor advertising in our Galaxy S6 launch was an appropriate format to communicate with our target audience. Design is a key element of the Galaxy S6, and outdoor above other media can showcase the stunning design of the product,” said Íde O’Brien, marketing manager at Samsung.
“We wanted to create excitement around the launch of the Galaxy S6 and highlight some of the key product features where possible.
“Through the specially constructed installations we emphasised the built-in support for convenient and effortless wireless charging with each build including a wireless charging pad that allows consumers to charge their Galaxy S6 while they wait! Using outdoor also allowed the consumer to interact with the builds via NFC and be in with a chance to win a Galaxy S6.”
Diageo are running illuminated 48 Sheet special builds as part of Smirnoff’s new brand campaign, which centres on the theme of inclusive communities.
The We’re Open campaign launches with a series of playful out-of-home executions that focus on the idea of inclusivity, some linking to Irish culture. For example, one creative design includes the text ‘Northside, Southside, Your Side’ and another design states that ‘Labels are for bottles’. Traditional ooh formats in this campaign include Adshel, 48 Sheets, Golden Squares, A1 pub units, Metropoles, Commuter Squares and digital portrait panels in retail and commuter locations.
The 3D 48 Sheets specials are running in both the Republic and Northern Ireland. A 3D build of a Smirnoff bottle is on the 48 Sheet and over the neck of the bottle is the sign ‘We’re Open’. A cold cathode is used on the ‘We’re Open’ sign to give the poster a neon effect at night.
The illuminated special increases the impact of the already-strong Smirnoff campaign on the streets and was planned by Carat and Source out of home. 72andSunny worked on the creative and Eclipse Media installed the special builds.
Julie Bramham, marketing director for Smirnoff Western Europe, said the campaign plays on Smirnoff’s rich history of being “the vodka for everyone”.
“In the ‘We’re Open’ campaign we will embrace our democratic and inclusive character and as a brand move people to be more inclusive. This new campaign will allow us to tell and share stories in culturally relevant ways, starting with the new impactful out of home.”
The ‘We know Irish Life’ campaign is back on out of home. Following on from the success of the launch of the campaign in October 2014, Irish Life is once again advertising its research into quintessentially Irish facts.
Planned by Mediaworks and Source out of home, the ooh campaign is running on 6 Sheets and digital panels, such as dPods, Totems and iVision. The digital ooh is animated, and includes footage from Irish Life’s new TV advert that focuses on new parents at a hospital holding their baby. The ooh creative then highlights one of the many facts that Irish Life have researched – that 66 percent of us named our baby before they were born. The creative also encourages potential consumers to keep their families protected with Irish Life, ‘Ireland’s number 1 life insurer’.
DDFH&B worked on the creative for this campaign and PML Group’s in house design team, Design+, compiled the digital ooh.