Click on the image to view a vine of the projection special
Captain Morgan are currently running an exciting out of home special, in which pictures taken of people with ‘Captain Morgan’ in a photo booth are projected onto a Golden Square on Wexford Street. Planned by Carat and Source out of home, the projection special is running throughout cycle 8.
The photo booth will be located in different Dublin’s hotspots on a variety of key nights, including Flannerys (10th April), Whelans (16th April) and Opium (17th April). The Captain and Morganettes will be on hand to welcome people to the photo booth before they get their photo taken with Captain Morgan himself. Photos will then be projected onto the Wexford Street Golden Square.
A media first, the projection special will be a live upload on Friday 10th, Saturday 11th, Thursday 16th and Friday 17th April. On these nights people can go out and see themselves on the screen after having their picture taken with Captain Morgan. On other nights when the photo booth is not live, a rotation of the images taken on each night will be projected onto the Golden Square from 8pm to midnight. When the projection is not active the Golden Square continues to run Captain Morgan branding, with creative by Design+, PML Group’s creative service.
This innovative dooh campaign is very eye-catching on the streets, creating an excellent brand awareness opportunity for Captain Morgan on the busy streets of Dublin.
So what are you waiting for? Don’t miss your chance to have your photo taken with The Captain himself!