Fast food restaurant giants McDonald’s are running a Free Breakfast Friday special on 27th March, where customers are entitled to a free Bacon & Egg McMuffin or a free Sausage & Egg McMuffin. To avail of this offer, people simply need to get themselves down to South Great Georges Street, where McDonald’s are giving away Free Breakfast Friday vouchers through a bus shelter dispenser special.
Planned by Mediaworks and Source out of home, the dispenser special will be running from Monday until 10am on Friday. Each day the voucher creative will change to mark the countdown until Free Breakfast Friday. For example, the Monday vouchers in the dispenser note that there are 4 more days to go until consumers can receive a free breakfast from McDonald’s.
The McDonald’s dispenser is part of a wider ooh campaign, running on Adshel and Metropanels. Cawley Nea\TBWA worked on the creative for this campaign.
So what are you waiting for? Go get your McDonald’s voucher for Free Breakfast Friday!
*Offer is valid on Friday 27th March only, until 10am. Limited to 1 voucher per person.