Mr Tayto is shown to be much more than a crisp in Tayto Crisps’ new outdoor campaign.
The campaign, planned by Vizeum and Source out of home, is running alongside Tayto Crisps new TV advert and shows Mr Tayto helping people during potentially mortifying situations, such as fashion disasters and losing your dignity on social media.
This fresh and witty creative from Publicis certainly shows Mr Tayto to be more than just a crisp and enables the brand to target a market that are not their typical audience; people aged 18-24. The ooh promotion is running on Store Points, 48 Sheets, Supervalu Screens, 6 Sheets, Retail Adtower and DigiTower, as well as 3D 48 Sheet special.
Also part of the ‘More Than Just a Crisp’ campaign is Tayto’s pop-up shop on Wicklow St, where crisp sandwiches are sold in four tasty flavours: the Cheese and Onion Classic, the Salt and Vinegar Sarnie, the Smokey Bacon Butty and a Prawn Cocktail treat. The pop-up shop is open until St Patrick’s Day and Tayto is donating 1 euro from every 2 euro sandwich sold to the Dublin Simon Community.