McDonald’s giving away free breakfasts this Friday


Fast food restaurant giants McDonald’s are running a Free Breakfast Friday special on 27th March, where customers are entitled to a free Bacon & Egg McMuffin or a free Sausage & Egg McMuffin. To avail of this offer, people simply need to get themselves down to South Great Georges Street, where McDonald’s are giving away Free Breakfast Friday vouchers through a bus shelter dispenser special.

Planned by Mediaworks and Source out of home, the dispenser special will be running from Monday until 10am on Friday. Each day the voucher creative will change to mark the countdown until Free Breakfast Friday. For example, the Monday vouchers in the dispenser note that there are 4 more days to go until consumers can receive a free breakfast from McDonald’s.

The McDonald’s dispenser is part of a wider ooh campaign, running on Adshel and Metropanels. Cawley Nea\TBWA worked on the creative for this campaign.

So what are you waiting for? Go get your McDonald’s voucher for Free Breakfast Friday!


*Offer is valid on Friday 27th March only, until 10am. Limited to 1 voucher per person.

March 23, 2015
Mr Tayto is ‘More Than Just a Crisp’

Mr Tayto

Mr Tayto is shown to be much more than a crisp in Tayto Crisps’ new outdoor campaign.

The campaign, planned by Vizeum and Source out of home, is running alongside Tayto Crisps new TV advert and shows Mr Tayto helping people during potentially mortifying situations, such as fashion disasters and losing your dignity on social media.

This fresh and witty creative from Publicis certainly shows Mr Tayto to be more than just a crisp and enables the brand to target a market that are not their typical audience; people aged 18-24. The ooh promotion is running on Store Points, 48 Sheets, Supervalu Screens, 6 Sheets, Retail Adtower and DigiTower, as well as 3D 48 Sheet special.

Also part of the ‘More Than Just a Crisp’ campaign is Tayto’s pop-up shop on Wicklow St, where crisp sandwiches are sold in four tasty flavours: the Cheese and Onion Classic, the Salt and Vinegar Sarnie, the Smokey Bacon Butty and a Prawn Cocktail treat. The pop-up shop is open until St Patrick’s Day and Tayto is donating 1 euro from every 2 euro sandwich sold to the Dublin Simon Community.

March 11, 2015
Posted in: Recent Campaigns
Carlsberg gives you the sip of a lifetime


Diageo’s latest ooh campaign for Carlsberg continues the heritage theme that the brand has run in its recent outdoor promotions in Ireland, but with some fresh and clever creative from Irish International.

In the new creative the word ‘Copenhagen’ is etched onto the bottom of a pint glass filled with Carlsberg, along with the copy line ‘The sip of a lifetime’. This outdoor promotion plays with the idea of a ‘trip’ of a lifetime by referencing Copenhagen, where the Carlsberg headquarters are based; but by using the word ‘sip’ Carlsberg is highlighted as premium beer and the audience is simultaneously reminded of the brand’s Danish heritage.

Planned by Carat and Source out of home, the ooh campaign is running on standard and premium HD 48 Sheets, Golden Squares, Metropoles, Adshel, T-Sides and A1 posters in pubs.

Carlsberg has also recently launched a new TV campaign, with the latest instalment of its long-running ‘If Carlsberg did…’ promotion focusing on supermarkets. The ad, created by 72andSunny Amsterdam, can be viewed here online.

“’If Carlsberg did’ remains one of the most iconic and recognisable advertising slogans in the world’ said senior brand manager Dharmesh Rana. “Through the new television ads and wider marketing campaigns for Carlsberg we will begin to dial up the brand’s authenticity and heritage credentials which date back to our brewing founder, J.C. Jacobsen in Copenhagen.”

March 4, 2015
Posted in: Recent Campaigns
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