Tourism and Travel research reveals that ‘staycations’ are popular amongst Irish people

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New research carried out by PML Group indicates that 62% of Irish people would definitely consider holidaying in Ireland over the next 12 months.

As part of PMLG’s Focus research series, the study concentrated on the tourism and travel sector and was carried out in conjunction with Ipsos MRBI. The study revealed that adults aged 45-54 were most likely to have a ‘staycation’ in the next 12 months, with 84% saying that they would definitely consider holidaying in Ireland. July was the overall favourite month to go on holiday, followed by June and September as the second and third favourites.

When asked if they would consider visiting Northern Ireland within the next year, 79% of respondents said they would possibly or definitely consider a trip to NI. Belfast came out as the top place to visit in NI, being most popular amongst people aged 16-24. Giant’s Causeway was another popular destination to visit, with 42% of people saying they would definitely consider visiting and it was most popular among 25-34 year olds. Derry, Fermanagh and Tyrone and Sperrins were other top Northern Ireland areas that respondents would consider visiting.

When planning a short break or holiday in Ireland, 50% of people have used the Trip Advisor website, followed by Discover Ireland and Discover NI at 44% and 28% respectively.

When asked about travelling abroad, 25% of respondents said that they had visited the UK in the last 12 months. 19% had travelled to Spain and 13% had visited France, with 8% visiting Italy and Germany respectively. 7% of respondents also said that they had been to America in the last year.

When travelling abroad, more males (58%) than females (49%) are aware of pre-paid foreign currency cards.

In terms of airlines, Ryanair came out top when it comes to changing for the better while Aer Lingus is seen by the public as number one for customer service.

December 17, 2014
Posted in: Research
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