Nicholas St Wenceslas is the star of the new Meteor Christmas campaign and according to the company, he’s calculating, greedy and wants to line his pockets with Christmas cheer and yuletide profit.
Rothco worked on the creative for this campaign, which was planned by Vizeum and Source out of home, and the concept is a culmination of Meteor’s 2014 promotions, highlighting the flexibility and value of Meteor’s ‘Unlimited’ offers. The campaign launched in December with TV, outdoor, radio, press, digital, cinema and video on demand, creating a truly through the line campaign.
Out of home was a key advertising medium for Meteor’s Christmas campaign. As commuters were a key audience for Meteor’s wry take on the traditional corporate Christmas ads, the campaign included a variety of roadside and transit formats such as 48 Sheets, 96 Sheets, Golden Squares, MetroPoles and Adshel.
According to Fenella Fay, Meteor’s head of marketing communications, the Christmas campaign “ties in our unlimited offers and highlights our brand values.”
“It’s really important to us that this campaign remains fresh and engaging to our customers and potential customers, so there will be a natural evolution of the concept utilising some really great tools over the coming weeks. I’m sworn to secrecy though.”