Dunnes ‘Make Christmas’ special


This year Dunnes Stores are running a Christmas campaign that is all about making the festive season special with Dunnes and is conveyed through their tagline ‘Make Christmas’, alongside a variety of creative on out of home formats.

Several festive designs are used in the Dunnes Stores ooh campaign, bringing together people’s favourite parts of Christmas – festive parties, a sprinkling of snow; spending time with family, friends and of course, pets. Using such copylines as ‘Make it home’, ‘Make someone feel special’ and ‘Make it magical’, the Dunnes Stores campaign is clearly all about making the Christmas season special.

The campaign was planned by Carat and Source out of home, with creative by Cawley Nea\TBWA, and ran on 48 Sheets, Golden Squares, Luas Columns, MetroPoles, City Impacts, Super Rears (Double and Single Deck) and Transvision Screens.

December 16, 2014
Posted in: Recent Campaigns
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