On the 21st of November Clerys celebrated a year to the day since the store’s re-opening. Clerys’ doors were forced to close for four months in 2013 following a flash flood which permeated all four floors. To mark turning one again Clerys organised a birthday extravaganza weekend, which included a golden ticket promotion where ticket holders received exclusive discounts, prizes and gifts-with-purchase.
To complement the golden ticket promotion, Mediaworks and Source out of home took Adman Walkers to the streets of Dublin to promote Clerys’ first birthday and invited passersby to ask for a golden ticket.
Speaking about the festivities, Dominic Prendergast, Managing Director, Clerys said; “It’s been a remarkable year for Clerys and as a team we are very proud of what we have achieved in the 12 months since our re-opening. The flooding last year was unfortunate but we’ve been able to turn it into something positive and we haven’t looked back since so we’re taking this opportunity to celebrate!”