Tourism and Travel research reveals that ‘staycations’ are popular amongst Irish people

Tourism & Travel montage

New research carried out by PML Group indicates that 62% of Irish people would definitely consider holidaying in Ireland over the next 12 months.

As part of PMLG’s Focus research series, the study concentrated on the tourism and travel sector and was carried out in conjunction with Ipsos MRBI. The study revealed that adults aged 45-54 were most likely to have a ‘staycation’ in the next 12 months, with 84% saying that they would definitely consider holidaying in Ireland. July was the overall favourite month to go on holiday, followed by June and September as the second and third favourites.

When asked if they would consider visiting Northern Ireland within the next year, 79% of respondents said they would possibly or definitely consider a trip to NI. Belfast came out as the top place to visit in NI, being most popular amongst people aged 16-24. Giant’s Causeway was another popular destination to visit, with 42% of people saying they would definitely consider visiting and it was most popular among 25-34 year olds. Derry, Fermanagh and Tyrone and Sperrins were other top Northern Ireland areas that respondents would consider visiting.

When planning a short break or holiday in Ireland, 50% of people have used the Trip Advisor website, followed by Discover Ireland and Discover NI at 44% and 28% respectively.

When asked about travelling abroad, 25% of respondents said that they had visited the UK in the last 12 months. 19% had travelled to Spain and 13% had visited France, with 8% visiting Italy and Germany respectively. 7% of respondents also said that they had been to America in the last year.

When travelling abroad, more males (58%) than females (49%) are aware of pre-paid foreign currency cards.

In terms of airlines, Ryanair came out top when it comes to changing for the better while Aer Lingus is seen by the public as number one for customer service.

December 17, 2014
Posted in: Research
Meteor – Nobody likes Christmas Limited

Christmas Unlimited

Nicholas St Wenceslas is the star of the new Meteor Christmas campaign and according to the company, he’s calculating, greedy and wants to line his pockets with Christmas cheer and yuletide profit.

Rothco worked on the creative for this campaign, which was planned by Vizeum and Source out of home, and the concept is a culmination of Meteor’s 2014 promotions, highlighting the flexibility and value of Meteor’s ‘Unlimited’ offers. The campaign launched in December with TV, outdoor, radio, press, digital, cinema and video on demand, creating a truly through the line campaign.

Out of home was a key advertising medium for Meteor’s Christmas campaign. As commuters were a key audience for Meteor’s wry take on the traditional corporate Christmas ads, the campaign included a variety of roadside and transit formats such as 48 Sheets, 96 Sheets, Golden Squares, MetroPoles and Adshel.

According to Fenella Fay, Meteor’s head of marketing communications, the Christmas campaign “ties in our unlimited offers and highlights our brand values.”

“It’s really important to us that this campaign remains fresh and engaging to our customers and potential customers, so there will be a natural evolution of the concept utilising some really great tools over the coming weeks. I’m sworn to secrecy though.”

December 16, 2014
Posted in: Recent Campaigns
Dunnes ‘Make Christmas’ special


This year Dunnes Stores are running a Christmas campaign that is all about making the festive season special with Dunnes and is conveyed through their tagline ‘Make Christmas’, alongside a variety of creative on out of home formats.

Several festive designs are used in the Dunnes Stores ooh campaign, bringing together people’s favourite parts of Christmas – festive parties, a sprinkling of snow; spending time with family, friends and of course, pets. Using such copylines as ‘Make it home’, ‘Make someone feel special’ and ‘Make it magical’, the Dunnes Stores campaign is clearly all about making the Christmas season special.

The campaign was planned by Carat and Source out of home, with creative by Cawley Nea\TBWA, and ran on 48 Sheets, Golden Squares, Luas Columns, MetroPoles, City Impacts, Super Rears (Double and Single Deck) and Transvision Screens.

December 16, 2014
Posted in: Recent Campaigns
Clerys celebrate first birthday, again!


On the 21st of November Clerys celebrated a year to the day since the store’s re-opening. Clerys’ doors were forced to close for four months in 2013 following a flash flood which permeated all four floors. To mark turning one again Clerys organised a birthday extravaganza weekend, which included a golden ticket promotion where ticket holders received exclusive discounts, prizes and gifts-with-purchase.

To complement the golden ticket promotion, Mediaworks and Source out of home took Adman Walkers to the streets of Dublin to promote Clerys’ first birthday and invited passersby to ask for a golden ticket.

Speaking about the festivities, Dominic Prendergast, Managing Director, Clerys said; “It’s been a remarkable year for Clerys and as a team we are very proud of what we have achieved in the 12 months since our re-opening. The flooding last year was unfortunate but we’ve been able to turn it into something positive and we haven’t looked back since so we’re taking this opportunity to celebrate!”

December 16, 2014
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