In the run up to Christmas, Pandora are encouraging consumers to celebrate the festive season with their jewellery. Focusing on their popular charm bracelets, Pandora are running a targeted outdoor campaign, showcasing their great range of charms and where consumers can find their local Pandora store.
This ooh campaign from Mediaworks and Source out of home is running on a variety of outdoor formats, including 6 Sheets, 48 Sheets, Adshel Vinyl Wraps, an Airport Backlit poster, Commuter Cards and Luas Columns. The campaign also includes wrapped Luas Columns at St Stephen’s Green and Jervis Luas stops, which enhances the visibility of the promotion at key commuter areas.
Counties that the campaign is running in include Dublin, Limerick, Galway, Cork and Waterford and at the bottom of all posters the audience is informed of where their nearest Pandora store is, making a visit to the popular jewellery brand all the more easier!