Pandora celebrating Christmas moments


In the run up to Christmas, Pandora are encouraging consumers to celebrate the festive season with their jewellery. Focusing on their popular charm bracelets, Pandora are running a targeted outdoor campaign, showcasing their great range of charms and where consumers can find their local Pandora store.

This ooh campaign from Mediaworks and Source out of home is running on a variety of outdoor formats, including 6 Sheets, 48 Sheets, Adshel Vinyl Wraps, an Airport Backlit poster, Commuter Cards and Luas Columns. The campaign also includes wrapped Luas Columns at St Stephen’s Green and Jervis Luas stops, which enhances the visibility of the promotion at key commuter areas.

Counties that the campaign is running in include Dublin, Limerick, Galway, Cork and Waterford and at the bottom of all posters the audience is informed of where their nearest Pandora store is, making a visit to the popular jewellery brand all the more easier!

November 26, 2014
The Penguins of Madagascar are back


The Penguins of Madagascar hit the big screen on December 5th and 20th Century Fox are running a vibrant ooh campaign to promote the arrival of these popular penguins in cinemas.

Planned by Vizeum and Source out of home, The Penguins of Madagascar campaign is running on Adshel, Banner, the Green Screen at St Stephens Green Shopping Centre, and on Adshel Vinyl Wraps.

The creative for this campaign is very eye-catching, with the contrast between the black on white on the creative making the posters very funny and brightening up the streets on these cold winter days.

Be sure to get your ticket to see The Penguins of Madagascar, it’s sure to be an entertaining film for the whole family!

November 26, 2014
Posted in: Recent Campaigns
EBS Mortgages are first to run on new Luas formats

Source photo

Pictured left to right: Eimear Duggan (Starcom), Orlagh O’Mahony (Source out of home), Rhoda McDonagh (EBS), Alex Simpson (Irish International) and Lisa Naughton (JCDecaux) 

EBS embarked on an extensive outdoor advertising campaign to promote EBS Mortgages and their mortgage appointments for customers.

An exciting element of the campaign, and a media first, were the new Luas advertising formats. EBS are the first campaign to display on the new external formats on the Luas, running on Luas Tram Tops, Centres and Sides.

The key message behind the campaign was EBS’ availability to discuss mortgage opportunities with potential customers. The creative by Irish International emphasised that mortgage appointments can be arranged at any time, whether it’s early in the morning or late in the evening after work, during the weekdays or at weekends – whenever suits you.

The key target audience for this promotion were commuters, who may not have the time to discuss their mortgage options during regular working hours. Therefore ooh advertising on transit formats was ideal for targeting this audience.

Rhoda McDonagh, Marketing Manager at EBS, commented “Due to the fact that our new creative is short and snappy, we wanted to find an exciting way to showcase this message. We felt that the outdoor medium was a perfect fit for our new campaign and the Luas in particular was a great way to reach our target market of adults aged 25-44. We are also delighted to be the first advertisers to use the new Luas formats, which increased the impact of our campaign on the Luas.”

Planned by Starcom and Source out of home, the EBS Mortgages campaign ran on Adshel, CommuterPoints, T-Sides, Luas Columns and an internal tram domination, 48 Sheets, 96 Sheets, Golden Squares and Phone Kiosks. Additional high impact ooh was included in this campaign, as EBS also ran on the Parkgate St special and an advertising domination at Pearse Station, which featured Transvison and vinyl wraps on ticket barriers and escalators.

November 21, 2014
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