Colaaaaaarr matey! Captain Morgan sails onto ooh

Captain Morgan

In the latest out of home advertising campaign for Captain Morgan, Diageo are promoting Captain Morgan and ‘Colaaaaaarr’ and encouraging consumers to ‘order like the Captain’.

Cola is a widely used accompaniment to the popular rum drink and Captain Morgan have promoted this mixture on a variety of outdoor formats, including 48 Sheets, Golden Squares, CommuterPoints, Metropanels, Luas Straplines and Transvision Screens at rail stations.

The pirate-theme associated with Captain Morgan is clearly present in the creative in this campaign, through such copylines as ‘Colaaaaaarr’, which is emphasised on a 48 Sheet illumination special; plus a photo of Captain Morgan on a Golden Square poster, sharing a Captain Morgan and Cola with his Dublin crewmates.

Carat and Source out of home worked on the planning for this campaign.

September 12, 2014
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