General Mills recently used a variety of outdoor formats to promote Nature Valley’s Oats & Honey bar. The granola bars combine real honey and rolled oats, to produce a sweet, wholesome snack.
Advertised as a healthy snack that can be eaten anytime, anywhere, main shoppers and commuters were key target audiences for this product. Outdoor advertising formats used in this campaign included Pop Ads, Store Points, T-Sides and Floor Graphics were also used in supermarkets.
This campaign was planned by Universal McCann and Source out of home.