The latest campaign from Meteor drives home the point that you don’t need to be a Rocket Scientist, Genius or Brain Surgeon to know that their new Pay As You Go “Simply Unlimited” plans are out of this world. Of course, out of home was the perfect advertising format to highlight this message!
Meteor have three “geniuses” at the forefront of the Simply Unlimited campaign; Uli Svader, rocket scientist and sci fi fan, Dr. Jesús Ángel, brain surgeon and international hair model and Jennifer Fallon, a genius games developer. Meteor emphasise the fact that these three individuals are like all of their customers and potential customers – they are looking for a simple and uncomplicated Pay As You Go plan that will give them value for money. Meteor’s new PAYG plans are just that, as they offer consumers an easy way to have unlimited calls, data and/or texts at good prices.
Out of home advertising was a key aspect of this promotion, and Meteor included a variety of outdoor specials in the campaign. This included a 3D 48 Sheet, a 3D wrap of a city centre bus shelter where a rocket had been built on the roof, and a wrap of a Luas Column which transformed the column’s appearance into a shuttle craft. These ooh specials gave a strong innovative element to the campaign, drawing the attention of commuters by altering their usual surroundings in a creative and fun way. Totems, dPods, Super Rears, Forward Stems, standard 48 Sheets and Adshels were other formats included in the campaign.
According to Sean Brett, Head of Marketing at Meteor, “Getting cut through on the launch of our New Pay As You Go “Simply Unlimited” plans was key to the success of the campaign. Using novel special build outdoor, such as our shuttle craft, ensures we gain stand out and sparks talk ability amongst our Dublin commuters. We are delighted with how the campaign has performed to date.”
The campaign was planned by Vizeum and Source out of home. Eclipse Media installed the outdoor specials and the creative was by Rothco.