The Northern Ireland Tourist Board (NITB) has launched a new all-Ireland summer campaign, with out of home a central part of the promotion.
The new campaign follows real life visitors from the Republic of Ireland as they travel to Northern Ireland for a short break to experience exciting cultural destinations and captures their genuine reactions. The TV adverts feature real tour guides as well as world famous Game of Thrones actress and Causeway Coast native, Michelle Fairley.
For the ooh element of the campaign NITB have used creative that highlights popular tourist areas in Northern Ireland, such as the Giants Causeway and Ireland’s only completely walled city, Derry. Accompanying these images are copy lines that encourage the audience to ‘discover’ the drama and adventure of Northern Ireland.
Out of home advertising has been extensively used in this campaign to target key audiences, with commuters a particular target. A variety of ooh formats have been used to target these potential consumers, including MegaRears, Adshels and Metropoles. Specials were also used in this promotion, with 240 Sheets and a Poster Special at the entrance to Connolly Station included in the campaign.
This campaign was planned by AV Browne and Source out of home.
Budweiser, the official beer sponsor of the 2014 FIFA World Cup, has used out of home advertising to highlight the strong creative in their “Rise as One” campaign.
With the World Cup having kicked off in Brazil on 12th June, brands such as Budweiser are keen to make use of the global excitement surrounding the event. The basis of the “Rise as One” campaign is a “fully integrated, global content series” centred on the theme of honouring “the moments that unite football fans worldwide.” As part of this campaign, Budweiser has created a “Rise as One” microsite that serves as a hub for all video and social content surrounding the World Cup.
To promote this innovative marketing campaign, Budweiser have used the power of out of home as a key advertising format. Including 48 sheets, Adshels and Metropanels, Budweiser have used a variety of strong creative on their posters, which includes images of people reacting to World Cup games, i.e. rising as one over the excitement of the 2014 World Cup.
We really like this marketing campaign from Budweiser. The strong creative coincides with the strong message behind the campaign – everyone can rise as one and enjoy the anticipation of the World Cup. And what better beer to have while watching the football? Why, Budweiser, of course!
This campaign was planned by Carat and Source out of home.
Lidl launched their Vitasia range of Asian cuisine into stores nationwide on Monday, 9th June, which includes tempting appetisers like Tempura Prawns and Chicken Bombay Skewers, delicious rice and noodle dishes and traditional Chinese desserts.
As part of their advertising campaign for this exotic new food range, Lidl have used some adventurous ooh. The centrepiece of the campaign is a 3D wrap of a city centre bus shelter on Townsend St, where the roof has been built in a traditional Asian style to reflect the new Vitasia range. In addition to the 3D bus shelter special, other formats used in this campaign were Adshels, CommuterPoints and City Impacts.
This campaign was planned by MediaWorks and Source out of home and the 3D special build was created by Delite Global.