Northern Ireland Tourist Board have been a regular advertiser on out of home over the past few years. Our medium has been chosen to showcase the vibrancy, colour and all round attractiveness of Northern Ireland to potential tourists living in the south.
The latest campaign, which ran primarily in cycle 6, features the City of Derry and the Titanic Belfast while also highlighting activities that can be enjoyed throughout Northern Ireland. AV Browne created the campaign and planned the ooh media in collaboration with Source out of home in Dublin. The assortment of formats chosen to illustrate Northern Ireland at its best include Adshel, Purchase Points, Transvision, 48 Sheets, Forward Stems, Station Galleries and Adshel Connect.