The country’s top spending out of home advertiser in 2013 has run campaigns for a number of its brands in February. Guinness, Smithwick’s and Smirnoff have all been visible on the streets of Ireland during the past month.
The Guinness campaign cleverly combines promoting the Guinness+ App while referencing the brand’s long association with Irish rugby as the Six Nations kicked off. Smithwick’s continued the Squirrel theme from 2013 with a further burst of activity on Adshel, while Smirnoff used 48 Sheet special builds along with standard 48 Sheets, Golden Squares and Purchase Points.
All Diageo activity is booked by Carat and Source out of home.