Kerry Group has returned with its very successful ‘Butter it with Dairygold’ campaign. McCannBlue’s poster designs marry the twin shopper marketing strategies of taste and meal solutions. Messages in roadside and retail environments combine in a successful path to purchase message strategy. Billboards ranged from nationwide 48 Sheets to double size 96 sheets up to treble size 144s in Terenure and Dun Laoghaire DART station. 6 Sheets comprised of Adshels with Vinyl Wraps, Adboxes, Malls, and PurchasePoints at Supermarkets and shopping centres.
The retail presence is enhanced with Shopping Trolley PopAds and digital screens in SuperValu Stores. Another strand of the campaign ran on StorePoints security barriers and Floor Graphics whereby shoppers could enter to win a set of Le Creuset cookware.
Media was coordinated by Vizeum and Source out of home.