McDonald’s are getting straight to the point in their latest out of home campaign. ‘Serious Man Food’ is how the restaurant chain are pitching their Quarter Pounder variants and in the process employing large formats, 6 Sheets, Citybox, Adshel Connect and bus internals.
The straightforward design reflects the message and is highly effective on the chosen formats. Does this mean an end to bringing the ladies on dates to the golden arches?! Surely not!
The campaign was placed by Mediaworks and Source out of home with creative by Cawley NeaTBWA.