Something special about Carlsberg

Carlsberg are active on out of home in cycle 7 with a multi format campaign showcased by a big and bold 48 sheet special that encourages the public to sign up for the chance to play football with the greats of Liverpool football club.

The poster itself is clear and engaging, the colours are extremely vibrant and the special reflects the innovation and imagination that’s evident in the overall ‘Join the Greats’ campaign.

The campaign was planned by Carat and Source ooh.

 

Carlsberg Join the Greats Advertising

March 31, 2014
Triple Crown for Diageo on ooh in February

The country’s top spending out of home advertiser in 2013 has run campaigns for a number of its brands in February. Guinness, Smithwick’s and Smirnoff have all been visible on the streets of Ireland during the past month. The Guinness campaign cleverly combines promoting the Guinness+ App while referencing the brand’s long association with Irish rugby as the Six Nations kicked off. Smithwick’s continued the Squirrel theme from 2013 with a further burst of activity on Adshel, while Smirnoff used 48 Sheet special builds along with standard 48 Sheets, Golden Squares and Purchase Points.

All Diageo activity is booked by Carat and Source out of home.

 

Guinness Advertising Smthwicks Advertising Smirnoff Advertising

March 31, 2014
Posted in: Recent Campaigns
Plenty to see here, folks

Northern Ireland Tourist Board have been a regular advertiser on out of home over the past few years. Our medium has been chosen to showcase the vibrancy, colour and all round attractiveness of Northern Ireland to potential tourists living in the south.

The latest campaign, which ran primarily in cycle 6, features the City of Derry and the Titanic Belfast while also highlighting activities that can be enjoyed throughout Northern Ireland. AV Browne created the campaign and planned the ooh media in collaboration with Source out of home in Dublin. The assortment of formats chosen to illustrate Northern Ireland at its best include Adshel, Purchase Points, Transvision, 48 Sheets, Forward Stems, Station Galleries and Adshel Connect.

NITB Advertising

March 31, 2014
Posted in: Recent Campaigns
No Waffle as Dairygold spreads the Word

Kerry Group has returned with its very successful ‘Butter it with Dairygold’ campaign. McCannBlue’s poster designs marry the twin shopper marketing strategies of taste and meal solutions. Messages in roadside and retail environments combine in a successful path to purchase message strategy. Billboards ranged from nationwide 48 Sheets to double size 96 sheets up to treble size 144s in Terenure and Dun Laoghaire DART station. 6 Sheets comprised of Adshels with Vinyl Wraps, Adboxes, Malls, and PurchasePoints at Supermarkets and shopping centres.

The retail presence is enhanced with Shopping Trolley PopAds and digital screens in SuperValu Stores. Another strand of the campaign ran on StorePoints security barriers and Floor Graphics whereby shoppers could enter to win a set of Le Creuset cookware.

Media was coordinated by Vizeum and Source out of home.

Dairygold outdoor advertising

March 18, 2014
Posted in: Recent Campaigns
McDonald’s get serious with Men

McDonald’s are getting straight to the point in their latest out of home campaign. ‘Serious Man Food’ is how the restaurant chain are pitching their Quarter Pounder variants and in the process employing large formats, 6 Sheets, Citybox, Adshel Connect and bus internals.

The straightforward design reflects the message and is highly effective on the chosen formats. Does this mean an end to bringing the ladies on dates to the golden arches?! Surely not!

The campaign was placed by Mediaworks and Source out of home with creative by Cawley NeaTBWA.

 

McDonald's outdoor advertising

March 18, 2014
Posted in: Recent Campaigns
Triple Crown for Diageo on ooh in February

The country’s top spending out of home advertiser in 2013 has run campaigns for a number of its brands in February. Guinness, Smithwick’s and Smirnoff have all been visible on the streets of Ireland during the past month.

The Guinness campaign cleverly combines promoting the Guinness+ App while referencing the brand’s long association with Irish rugby as the Six Nations kicked off. Smithwick’s continued the Squirrel theme from 2013 with a further burst of activity on Adshel, while Smirnoff used 48 Sheet special builds along with standard 48 Sheets, Golden Squares and Purchase Points.

All Diageo activity is booked by Carat and Source out of home.

Guinness outdoor advertising

March 18, 2014
Posted in: Recent Campaigns
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